Analytics

FAQ: How To Set Up Google Analytics With Bigcommerce?

Login to your BigCommerce store dashboard. In “Setup Tools” select “Web Analytics.” Check the checkbox next to Google Analytics and click “Save.” After the page refresh, click on the new “Google Analytics” tab.

How do I add Google Analytics to BigCommerce?

In the BigCommerce control panel, go to Advanced Settings › Data Solutions. Click Connect next to Google Analytics. Select Tracking Code from the dropdown. Paste the tracking code into the text box, then replace UA-xxxxxxxx-x with your Google Tracking ID.

How do I connect Google Analytics to ecommerce?

You need to enable Ecommerce for each view in which you want to see the data.

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view you want.
  3. In the VIEW column, click Ecommerce Settings.
  4. Set Enable Ecommerce to ON.
  5. Click Save.

How do I install Google Tag Manager on BigCommerce?

Google Tag Manager, like Google Analytics, is free to use and easy to install. Adding Google Tag Manager Code to BigCommerce

  1. Logging into your BigCommerce dashboard.
  2. Navigate to Advanced Settings.
  3. Select Web Analytics.
  4. Switch to the Google Analytics tab.
  5. Insert your GTM code in the text box.
  6. Click save.

Is Google Analytics Good for ecommerce?

Google Analytics is an extremely powerful tool because of the amount of information provided to ecommerce merchants. Metrics like time on page and number of sessions are helpful data points to help you better understand your site’s performance.

How do I add a script to BigCommerce?

To add a script, click Create a Script. Name of script — Enter a name for your script to refer to. Load Method — Select the load method of the script.

  1. Async — The script will be fetched in parallel to parsing and evaluated as soon as it’s available.
  2. Defer — The script will execute in the order it appears on the page.
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How do I add Universal Analytics?

When you go to the Admin section of any Google Analytics property, click Create Property button. Enter your property name, choose the time zone, currency, and then click Show advanced options. After a new section appears, you need to click a toggle button next to a Create a Universal Analytics property.

How does Google Analytics Ecommerce work?

Ecommerce Tracking is a feature of Google Analytics that tracks shopping activity on your website. You can use it to track and analyze transaction data, revenue, products you’ve sold, and more. Ecommerce data in Google Analytics will give you specific insights into: Products with a high (or low) number of sales.

How do I track sales in Google Analytics?

How to track your sales using Google Analytics

  1. Log in to your Google Analytics account.
  2. Click “Admin” from the top menu bar.
  3. In the “Account” Column, select the website you wish to track sales (if you have more than one in your account).
  4. In the “View” column, select “Goals”
  5. Click “+New Goals” from this page.

What should I look for in Google Analytics Ecommerce?

The ecommerce overview report in Google Analytics will give you a similar overview of your sales:

  • The number of transactions.
  • Total revenue.
  • Your average order value.
  • Bestselling products.

How do you leverage in Google Analytics?

4 Ways To Leverage Google Analytics To Reach New Customers

  1. Audience Overview. Compare the visitors that you think your website attracts versus who it actually attracts.
  2. Acquisition Overview. Acquisition Overview breaks down your ongoing marketing efforts including social, AdWords, SEO, and so on.
  3. Site Content.
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How do you do an ecommerce analysis?

Ecommerce metrics you need to monitor on your website. Use traditional and user-driven analysis together to see the full picture. 4 user-driven ecommerce website analysis tools to help you understand user behavior. Ecommerce metrics you need to monitor on your website

  1. Bounce rates.
  2. Exit rates.
  3. Average order value (AOV)

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