What is the function of web analytics?
Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and to drive strategy and improve the user’s experience.
What are website ebusiness Analytics quizlet?
Website ebusiness Analytics. Uses clickstream data to determine the effectiveness of the site as a channel-to-market. Business Model. a plan that details how a company creates, delivers, and generates revenues. Ebusiness Model.
What are advanced analytics quizlet?
advanced analytics. refers to tools and techniques used to understand why something happened, predict future outcomes, or discover hidden patterns in large data sets. You just studied 24 terms!
Is Google Analytics a type of web analytics?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.
What is Web Analytics and why is it important?
Why Web Analytics Are Important
Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics.
What are the two main categories of web analytics?
There are at least two categories of web analytics, off-site and on-site web analytics.
- Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. …
- On-site web analytics, the more common of the two, measure a visitor’s behavior once on your website.
What are clickstream analytics quizlet?
Clickstream Data. Data collected on online user behavior when web pages are requested and specific actions performed by users. Web Analytics.
What is the process of collecting analyzing and reporting aggregate data?
DEFINITION: On a Web site, clickstream analysis (sometimes called clickstream analytics) is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order – which are the result of the succession of mouse clicks each visitor makes (that is, the clickstream).
Is a self photograph placed on a social media website?
selfie? A self-photograph placed on a social media website.
What are different types of analytics?
When strategizing for something as comprehensive as data analytics, including solutions across different facets is necessary. These solutions can be categorized into three main types – Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics.
What is a data artist quizlet?
Data Artist. A business analytics (BA) specialist who creates graphs, charts, info graphics, and other visual tools that help people understand complex data.
What is a data scientist quizlet?
Data Scientist. a person employed by a company to help them. analyze their data, find patterns and improve. operations.
What is the difference between web analytics and Google Analytics?
To recap, data analytics is any kind of data collection with the intention of analyzing it to improve business practices — any size business can use it through a variety of tools. Web analytics involves the collection and analysis of your website data, with the goal of improving its performance.
How do Google Analytics work?