What is Google Analytics and how does it work?
What is the purpose of Google Analytics?
Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business.
What is Google Analytics in simple words?
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. … Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps.
What is Google Universal Analytics?
Universal Analytics is a version of Google Analytics that set a new standard for how user data is collected and organized. Introduced in the fall of 2012, Universal Analytics offers new tracking codes for websites and features that can more accurately measure user behavior (1).
Who should use Google Analytics?
7 Reasons to Use Google Analytics
- You can see how people find your website. …
- You can track what people do when they’re on your website. …
- You gain data on who’s visiting your website and how. …
- You can find the most popular pages on your website. …
- It helps you track conversions. …
- It’s free. …
- It’s easy.
What information does Google Analytics collect?
How Google Analytics works is by collecting information about site visitors. From a website’s traffic sources, to the number of hits per month, Google Analytics offers excellent insight into users behavior, and collects valuable user data in real time.
Can Google Analytics tell you who is visiting your site?
Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.
Is Google Analytics easy to learn?
Google Analytics is not always easy to learn. In fact, it’s so complicated that many people ignore it – a big mistake. … It’s very easy to log into Google Analytics and see what your traffic was for the past 30 days. It’s much more difficult to figure out how to analyze is by geo, traffic source, page category, etc.
Is Google Analytics safe to use?
Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.19 мая 2016 г.
Should I learn Google Analytics?
Professionals across a variety of fields benefit by learning Google Analytics. Web analytics data is essential for modern marketing, communications, advertising, sales, web design, and web development roles.
What is Google Analytics for beginners?
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. … This course covers Google Analytics primarily for measuring website traffic.
How do I get started with Google Analytics?
To start collecting basic data from a website:
- Create or sign in to your Analytics account: Go to google.com/analytics. …
- Set up a property in your Analytics account. …
- Set up a reporting view in your property. …
- Follow the instructions to add the tracking code to your websiteso you can collect data in your Analytics property.
How do I create a Universal Analytics tag?
To create a Universal Analytics transaction tag fired by the transaction event:
- Sign in to your Google Tag Manager account.
- Select a mobile container.
- On the left navigation bar, click Tags.
- Click New.
- Click Untitled Tag to enter the tag name Transaction Completed.
- Choose product Google Analytics.
- Enter the tracking ID.
What is the difference between Google Analytics and Universal Analytics?
Google Analytics provides only 5 custom variables at the moment for the free version and 50 for the premium version. Universal Analytics on the other hand, provides 20 custom dimensions (as they are called in Universal Analytics) for the free version and 200 for the premium one.