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What does google analytics collect

What info does Google Analytics collect?

When the tracking code loads on the page, a hit is generated and then sent to Google Analytics. This hit gathers all of the known information about the user at that exact moment in time – a snapshot of information. This information is transmitted every time a hit is sent to GA.

What can you use Google Analytics for?

9 Awesome Things You Can Do With Google Analytics 5

  • See your most important analytics data first. …
  • Find out which online campaigns bring the most traffic and conversions. …
  • Determine where your best visitors are located. …
  • Learn what people are searching for on your site. …
  • Visualize what people click on the most. …
  • Uncover your top content. …
  • Identify your worst performing pages.

What is Google Analytics and how it works?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

Does Google Analytics collect IP address?

IP addresses are not available in your Google Analytics reports. So, while Google does collect IP addresses, Google doesn’t provide that data to end users. The bottom line is you are not able to see IP addresses anywhere in your Google Analytics reports.

Can Google Analytics track individual users?

Enable the Google Analytics User ID tracking feature by expanding the “Tracking info” property and then clicking on “User-ID”. … This view will show only data from registered users. Activating Google Analytics User-ID. Then, you can create a Google Analytics Custom Dimension that will track the user ID.

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Does Google Analytics collect personal information?

And that’s because Google Analytics automatically collects personal data. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information.

Is Google Analytics Free 2020?

Is Google Analytics free? There’s a free and a paid version of GA (the latter is called Analytics 360).

Is Google Analytics safe to use?

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.19 мая 2016 г.

Can Google Analytics tell you who is visiting your site?

Can Google Analytics tell you who is visiting your site? Google Analytics can provide some information on who is visiting your website via the Network Report. The Google Analytics Network Report stores Service Provider data to show which service provider visitors are using to access your site.

Is Google Analytics hard to learn?

Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. … After struggling for months, I found my mistake – I was jumping into the advanced Analytics lessons before understanding the basics and was not following a proper learning process.

How do I know if my Google Analytics is working?

The easiest way is to look at your reports. If your real-time tracking has data coming in, then it’s working. You can also check your tracking code’s status: Navigate to the Admin page in Google Analytics.

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How do I get a Google tracking ID?

Find your Tracking ID and global site tag

  1. Sign in to your Analytics account.
  2. Click Admin.
  3. Select an account from the menu in the ACCOUNT column.
  4. Select a property from the menu in the PROPERTY column.
  5. Under PROPERTY, click Tracking Info > Tracking Code. Your Tracking ID is displayed at the top of the page.

Does Google Analytics violate GDPR?

The GDPR is very much against websites sharing PII data with any third-party without a user’s consent. Google Analytics does precisely this. Unless regulators officially say that analytic cookies are exempt, they fall under the scope of when consent is required.

Does Google store IP addresses?

This is the information that Google keeps: the search query (i.e., “cars”), the time and date it was typed, the IP address and cookie of the computer it was entered from, and its browser type and operating system. Like almost all websites, we keep these records in our logs.

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