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What are events in google analytics

What does event mean in Google Analytics?

Events are user interactions with content that can be measured independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to measure as Events.

How do I use events in Google Analytics?

Auto-event tracking options

  1. Log into Google Tag Manager.
  2. Select “Tags” from the left-hand side.
  3. Create a new tag and select Universal Analytics as the Tag Type.
  4. Set your Google Analytics Tracking ID.
  5. Choose “Event” for the track type.
  6. Set your Event Category, Action, Label and Values. …
  7. Set your triggers as required.

What do Google Analytics reports include?

Google Analytics standard reports are the preset reports listed down the left-hand side of your dashboard, divided into the segments Real-Time, Audience, Acquisition, Behavior and Conversions.

What is an example of a property in Google Analytics?

A property is a website, mobile application, or device (e.g. a kiosk or point-of-sale device.) An account can contain one or more properties. In the Analytics tracking code, the property for a reporting view has a unique ID, which is a combination of the account ID and additional digits.

What is unique events in Google Analytics?

Unique Events are interactions with content by a single user within a single session that can be tracked separately from pageviews or screenviews.

How do I check Google Analytics event tracking?

The simplest way to do this is to trigger the event yourself. Then, check Google Analytics to see if the event showed up. You can view your tracked events by clicking “Behavior” in the sidebar and scrolling down to “Events.” Your tracked events can be found under “Behavior” in Google Analytics.

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Where do I put Google Analytics code?

The code should be added near the top of the tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.

Can Google Analytics track button clicks?

You can use Google Tag Manager to track button clicks into Google Analytics without needing to modify the code on your website. I’m going to walk you through tracking clicks on a button used in a form, but you can use the same technique for tracking buttons in your navigation, banners, content, and more.

How do I create a Universal Analytics tag?

To create a Universal Analytics transaction tag fired by the transaction event:

  1. Sign in to your Google Tag Manager account.
  2. Select a mobile container.
  3. On the left navigation bar, click Tags.
  4. Click New.
  5. Click Untitled Tag to enter the tag name Transaction Completed.
  6. Choose product Google Analytics.
  7. Enter the tracking ID.

How do Google Analytics work?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. … The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

How do I create an Analytics report?

Create a Custom Report

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click Customization > Custom Reports > +New Custom Report.
  5. Enter a Title.
  6. (Optional) Click +add report tab. …
  7. Select a report type: Explorer, Flat Table, Map Overlay, or Funnel. …
  8. Define your dimension and metrics.
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What are Google Analytics views?

A view or reporting view is a subset of an Analytics account property that can have its own unique configuration settings. You can create multiple views for a single property and configure each view to show a different subset of data for the property.

What are Google Analytics properties?

In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties. Learn more about Google Analytics properties. A view is a set of specifications for tracking traffic on a single domain.

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