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How to use google tag manager with google analytics

How does Google Tag Manager work with Google Analytics?

Google Tag Manager does not replace Google Analytics.

Instead, it helps users to easily add Google Analytics tracking codes (tags) to your website, deploy GA event code snippets and define rules, when each tag must fire. Google Tag Manager is the middle-man of your digital analytics implementation on any website.

What does Google Tag Manager do?

Web API. Use Google Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, you use GTM user interface to add and update Google Ads, Google Analytics, Floodlight, and non-Google tags.

How do I use Shopify with Google Tag Manager?


  1. Install Google Tag Manager to get the code snippets that you will need to copy and paste into your Shopify store. …
  2. In your Shopify admin, click Online store, and then click Themes.
  3. In the theme drop-down, click Edit Code.
  4. Copy the first code snippet from Google Tag Manager into the <head> tags of your theme.

How do I view Google Tag Manager data?

You will get data in your tag, so if you add analytics tag and trigger for your campaign than it’ll show data in Google Analytics -> Behavior -> Events -> Top event. And you can check realtime event in Realtime -> event.

Where do I put Google Tag Manager code?

The most recommended way how to install Google Tag Manager code is to place <script> part to <head> of your website, and <noscript> part should be place somewhere in <body> (preferably right after <body> tag). This ensures that your marketing tags in GTM will be fired as soon as possible without much of data loss.30 мая 2020 г.

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How do I integrate Google Tag Manager?

Setup and install Tag Manager

  1. Create an account, or use an existing account, at (A new container is created by default, and you can create additional containers within each account.)
  2. Install the container in your website or mobile app. …
  3. Add and publish your tags.

What can you track with Google Tag Manager?

What can you track in Google Tag Manager (GTM)?

  • Events (link clicks, PDF downloads, add to cart click, remove from cart click)
  • Scroll tracking.
  • Form abandonment.
  • Shopping cart abandonment.
  • Video views tracking.
  • All exit link clicks.
  • …??????

Does Google Tag Manager cost money?

Cost: It is completely free. Google Tag Manager is a free product and it has no usage limits (no limits on the number of pageviews).

Does Google Tag Manager slow down site?

Does Google Tag Manager slow down the site? The most absolute answer is yes. Just like any additional line of code added to the site, it will have some impact on the page loading speed.

How do I link Google Analytics to Shopify?


  1. Open your Shopify admin.
  2. Go to Online store > Preferences.
  3. In the Google Analytics section, click the Use Enhanced Ecommerce checkbox. …
  4. Click Save.
  5. In your Google Analytics account, click Admin.
  6. In the View menu, click Ecommerce Settings.

What does Shopify plus cost?


How many tags should I use on Shopify?

250 tags

What is data layer in Google Tag Manager?

A data layer is an object that contains all of the information that you want to pass to Google Tag Manager. … Implementing the data layer with variables and associated values, as opposed to waiting for those variables to load throughout the page, ensures that they will be available as soon as you need them to fire tags.

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