Analysis of Facebook and Instagram

3. Which remarketing audiences can be defined in google analytics?

What are audiences in Google Analytics?

Audiences in Analytics are users that you group together based on any combination of attributes that is meaningful to your business. An audience might be simply current shoppers (include users who have > 0 product views; exclude users who have > 0 purchases).

What is remarketing in Google Analytics quizlet?

What is “remarketing” in Google Analytics? When users are shown targeted ads to bring them back to a website and encourage a conversion.

How do I create a remarketing audience in Google Analytics?

To create an audience:

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the property in which you want to create the audience.
  3. In the Property column, click Audience Definitions > Audiences.
  4. Click + New Audience. …
  5. By default, your new audience is based on data from the current reporting view.

What is the maximum duration a user can be included in a remarketing audience?

Conversely, if your duration is 30 days and you extend it to 60 days, anyone already on the list will stay on the list for up to 60 days.

Membership duration.NetworkDefault durationMax. durationDisplay Network30 days540 daysGoogle search30 days540 days

What is bounce rate Google Analytics?

About bounce rate

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

What does not set mean in Analytics reports?

(not set) is a placeholder name that Analytics uses when it hasn’t received any information for the dimension you have selected. The reasons for (not set) appearing as a dimension value vary according to the report.

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What is remarketing in Google Analytics?

What is remarketing? Remarketing is an easy-to-use and efficient tool that lets you use data and metrics to create lists of site visitors, then automatically share those lists withan ad platform, such as AdWords, to show ads as visitors browse elsewhere on the internet.

What is a dimension in Google Analytics?

A descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Analytics. A dimension is a descriptive attribute or characteristic of an object that can be given different values.

What is a secondary dimension in Google Analytics?

According to Google Analytics support, “The Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table. For example, in the Referral Traffic report, the default dimension is Source.

How do you create an audience?

To create a Facebook Custom Audience, follow these steps:

  1. Create a Facebook Custom Audience.
  2. Select the “Customer File” option.
  3. Select whether you wish to add a customer file or import contacts from MailChimp.
  4. Import your customer data to create a new Custom Audience.
  5. Select the identifiers.
  6. Upload a customer file.

What Cannot be collected by the default Analytics tracking code?

What cannot be collected by the default Analytics tracking code? Correct answer is: User’s favorite website.

What data does Google Analytics prohibit collecting?

What data does Google Analytics prohibit collecting?

  • Personally identifable information.
  • Product SKU(s)
  • Billing city.
  • Purchase amount.

What is the minimum number of users a remarketing list must have?

Remarketing lists targeting the Google Display Network must have a minimum of 100 active visitors or users within the last 30 days for your ads to show; lists targeting Google search must have a minimum of 1,000 active visitors or users. List targeting on Gmail ads must have a minimum of 100 active users or visitors.

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Which targeting option is best for influencing?

Custom Intent is best for Influencing Considerations because it is used along with In-market option to reach users based on their recent purchase intent.

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