Social

Going Social? You need a Facebook APP!

Facebook might be the Holy Grail for social media marketing but is fast becoming like the crowded downtown street with hoardings and billboards screaming for attention at every click. Brands have it tough in such an environment where the viewers’ eyeballs barely flick over the ads or the "witty" comments posted with a pinch of painstakingly "high quality research". In this crowded space, you need to make noise to be noticed and innovative Facebook apps help you do just that. Be it a simple idea to run a photography competition or an engaging one that strategically marries the offline marketing communication with the online counterpart, Facebook apps offer the perfect high ground for marketers to run a successful brand campaign in the over-populated world of social media.

Not convinced? Read on.

Facebook business pages are a dime a dozen. Fresh marketing grads help set up them in a few minutes in order to earn their chops in the company but frankly, such pages might be doing more damage than good for a well established brand. Go professional on your Facebook foray with apps that integrate with your brands’ character and fit right into the CRM as well. Top Five reasons why a Facebook App works are:

Reason 1: Facebook apps get noticed.

Admit it. As an avid Facebook users, the apps that offer prizes, opportunity to meet your favorite star or some free farm animal for your secret addiction is far more appealing than the ad to Like a page and receive updates.

Reason 2: I will be interested if my friend is.

The top reason why people visit Facebook is to check out what OTHER people have been up to. Facebook apps have high potential of going viral as it tends to rope in friends of influencers quite well.

Reason 3: Apps are the Digital Marketing Trojan horses.

Everyone needs a secret tool for success. Facebook apps can become yours as they tend to act like a Trojan horse (in a good way!) by providing insights of the users and provide you marketing data that help you make your next critical marketing decision.

Reason 4: An app is here to stay..... for some time.

Ask a marketer on how he has half a million people engaged on his Facebook page and the answer is likely to be quality of communication, strategy, chutzpah, great graphic and so on. The actual tool behind it is Facebook apps. Since it works so well, not many people want to talk about it and give away the keyword.

Reason 5: Let’s give them something to talk about.

Apps create talking points. Especially if they are good. The idea behind the app will matter along with the implementation and that is when choosing the right partner is most important aspect to get it right. Talk to the Pi team to see how you can create social media talking points with FB apps.

Enterprise social media means social media tailored for the needs of a larger corporation, where multiple teams may work to cover the entire social media spectrum. When your company grows, your social media marketing needs change. Today, it is not just enough to have a voice on the social web, companies need to make sure that the voice is heard by as many people as possible.

Do you have an in-house social media team? Can it cover even a fraction of the umpteen number of social media websites where you need to be?

Pi’s team of social media marketers can work in conjunction with your in-house team and deliver focused, powerful solutions that go hand-in-hand with your existing social media plan.

Talk to us to see what Pi Media Services can do for you.

Do you know that -

• Social media can help you stand on the same platform as the largest corporations and market your products to a wider audience.
• Social media can also help you communicate with your existing customers better, and add that all-important personal touch to customer service that results in higher recommendations and as a result, higher sales.

Our social media marketing packages have been designed to fit every budget. Contact us

Today, there are nearly a billion social media profiles on Facebook, Twitter and LinkedIn alone.

Its because small and medium enterprises are using social media more and more to promote their business online.

• 79% of the Fortune 100 companies now have some presence on social media.[Burson-Marsteller]
• 78% of all people trust recommendations from other consumers; only 14% trust ads. [Socialnomics]

Social Media Strategy has no shortcuts. It’s a long-term plan designed to harness the booming communities listed above and convert them into future clients for your product or service.

Why do you need an external team of experts to manage your social media?

Choosing a direction for social media teams is the most difficult task. Social Media efforts managed in-house for SME businesses are usually handled by existing teams that already have other job profiles to cover. However, using an external team of experts can help give direction, update your team to current trends and tools and offer ROI without which you can bid the team good bye anyways in a few months’ time.

Do you need a social media plan for your business?

If your answer is YES, then you are at the right place. Pi’s team has been consulting small and medium sized businesses on digital marketing and has a cumulative experience of more than five decades in this industry.

Get in touch with us.

Simply put, social media management is opening up your brand to the public and then ensuring two-way communication between your business and your customers, initiating new discussion points, generating responses and adding value to your brand.

Today, SMEs need to maintain their social media marketing activities more than ever before. But, then it doesn’t make sense to have a social media department for that.

Pi Team can be a part of your social media marketing plan without extra hires and the add-on of management activities. Pi Media Services offer marketing plans that have been designed by experts after multiple project experience.

Interested? Take the first step towards social media success.

Blogs are vital tools needed to fuel the growth of your business.

A recent study conducted by HubSpot, which included 1,531 small and medium size companies , showed that 55% more website traffic was drawn to companies that blog. A blog brings multiple benefits to your online business presence. The fact that blogs help in search engine ranking is an added benefit worth mentioning!

Do I need experts for blog development and management?

Yes, While writing and maintaining a personal blog can be done in a casual way, when it comes to your business, your blog would require ’professional touch’. The editorial style of your company blog need to be the ’voice’ of your brand. That’s when experts can guide you. Pi team will develop great content for your company blog and give your brand an online voice, which brings in readers. If your readership is good, then it also opens up partnership opportunities with other blogs, bringing in more traffic, drawing like-minded individuals from your business domain and opening up new business opportunities.

Find out how we can help.

People like to see videos. Whenever you use videos, your trust factor rockets. It can be a product demonstration, customer feedback or even the CEO’s message. In short, your customers would prefer watching a cleverly made video than browse through pages of texts. One of the good things about videos is they encourage users to know more about your business and they do have a fairly long shelf life. If you haven’t yet made any video for your company, its time you got some.

If you already have a couple of videos made for business, talk to us. We will make sure your videos are seen by the rest of the world. Video optimization on social media is one of our specialities. We have worked for the best.

And as an added bonus, we will touch up your video, clean it up a bit if necessary and add your company logo so your brand is prominently visible.

For comprehensive video marketing solutions, get in touch with us.

Social media marketing is not just about creating a lot of buzz about your own product. It also comprises the fine art of listening to your audience and monitoring your social media accounts, responding to queries and making sure that you get valuable inputs from your customers to make the next business decision.

95% of Facebook messages on company pages go unanswered - [Social Media Today].

Don’t be one of them

In social media, listening is crucial. Let the Pi team’s monitoring experts keep you aware of which way the wind is blowing. Contact us.

In the age of the internet, your reputation spreads beyond your customers, or even your geographical area of business. Anyone anywhere can spread slander about you online.

Our reputation management experts can prevent such things from happening. Through a skilful combination of strategies including social media and PR (press releases), we can ensure your company always puts it best foot forward online. Our team of writers will develop high-quality press releases using your data and publish them in multiple PR distribution websites to safeguard your online reputation

Managing your online reputation is an exhaustive process. Find out how we can help.