Going Social? You need a Facebook APP!
Facebook might be the Holy Grail for social media marketing but is fast becoming like the crowded downtown street with hoardings and billboards screaming for attention at every click. Brands have it tough in such an environment where the viewers’ eyeballs barely flick over the ads or the "witty" comments posted with a pinch of painstakingly "high quality research".
In this crowded space, you need to make noise to be noticed and innovative Facebook apps help you do just that. Be it a simple idea to run a photography competition or an engaging one that strategically marries the offline marketing communication with the online counterpart, Facebook apps offer the perfect high ground for marketers to run a successful brand campaign in the over-populated world of social media.
Not convinced? Read on.
Facebook business pages are a dime a dozen. Fresh marketing grads help set up them in a few minutes in order to earn their chops in the company but frankly, such pages might be doing more damage than good for a well established brand. Go professional on your Facebook foray with apps that integrate with your brands’ character and fit right into the CRM as well. Top Five reasons why a Facebook App works are:
Reason 1: Facebook apps get noticed.
Admit it. As an avid Facebook users, the apps that offer prizes, opportunity to meet your favorite star or some free farm animal for your secret addiction is far more appealing than the ad to Like a page and receive updates.
Reason 2: I will be interested if my friend is.
The top reason why people visit Facebook is to check out what OTHER people have been up to. Facebook apps have high potential of going viral as it tends to rope in friends of influencers quite well.
Reason 3: Apps are the Digital Marketing Trojan horses.
Everyone needs a secret tool for success. Facebook apps can become yours as they tend to act like a Trojan horse (in a good way!) by providing insights of the users and provide you marketing data that help you make your next critical marketing decision.
Reason 4: An app is here to stay..... for some time.
Ask a marketer on how he has half a million people engaged on his Facebook page and the answer is likely to be quality of communication, strategy, chutzpah, great graphic and so on. The actual tool behind it is Facebook apps. Since it works so well, not many people want to talk about it and give away the keyword.
Reason 5: Let’s give them something to talk about.
Apps create talking points. Especially if they are good. The idea behind the app will matter along with the implementation and that is when choosing the right partner is most important aspect to get it right.
Talk to the Pi team to see how you can create social media talking points with FB apps.